ulta beauty / muse

Despite the undeniable influence that Black women have had on the beauty industry and in our lives, our world often fails to recognize, respect, celebrate and support the very impact they have made. MUSE celebrates, honors and empowers the bold, brilliant and beautiful Black women that have defied and defined… using their gifts to make beauty in our world possible.

Here’s to the Muses…

Director: Joshua Kissi
Agency: McCann, Copywriter: Idara Akpan

Lisa Price

Founder, Carol’s Daughter

Julee Wilson

Beauty Director, Cosmopolitan

Whitney White

Founder, Melanin Hair Care

Nancy Twine

Founder, Briogeo Hair Care

Simone & Ashley

Mother & Daughter

Cara Sabin

CEO, Shea Moisture

TurboTax

American Express

Cash App