That’s Money is Cash App's first-ever brand campaign - it's all about making personal finance easy and accessible, no matter who you are. Serena Williams, OBJ, or some guy celebrating his 21st birthday––Cash App can help you discover new ways to send, spend and share value. Ultimately, it's a statement about the feeling you get when your money just works the way you want it to. Maybe you already know that feeling, or you will soon.

We just gave it a name: That's Money.